Making Sense of Scents: A Look at the Fragrance Industry
by Amanda Baltazar
Published in:
Range Me
October 2022
The scent of roses takes me back to my childhood garden, while frying bacon transports me to my grandmother’s kitchen.
Of the five senses, smell is our sense most closely tied to memory. More perfumiers are catering to that, with personalized fragrances and a new generation of perfumes targeted at today’s shoppers.